Treetop Tech
Noot Group was hired to completely rebrand Treetop Technologies. Noot Group determined that the best way to make Treetop Tech stand out in the technology sector was to humanize the brand and clarify their service and product message for C-level executives and IT managers alike.
We started with the name. Rather than following the crowd to the land of acronyms, we leveraged their prior brand equity by slightly altering the original name to Treetop Tech. From there, the brand identity, PR, tradeshow booth and other collateral were created to highlight the unique service and product offering of application portfolio management (APM) to the IT industry.
Since the rebranding, Treetop Tech has experienced phenomenal growth and recognition. Inc. 500 rated Treetop Tech as Idaho’s fastest growing privately held company and listed them as the 18th fastest growing private IT services company in the nation.
