Opteks
Initially introduced as Binocs, opteks is an innovative use of old technology: a high-tech binocular system attached to the bottom of seats in large sports and concert venues.
Noot Group rebranded opteks from the ground up. We developed a new name, identity, point of purchase booths, sales collateral, package design, merchandising, business papers, and direct and electronic mailings.
opteks was successfully launched at the Wachovia Center in Philadelphia, and is being courted by large venues throughout the nation.
