Middle Fork Rapid Transit
Middle Fork Rapid Transit offers weeklong excursions down Idaho’s Middle Fork of the Salmon River. Guests are pampered like royalty as they traverse one hundred miles of whitewater through the largest primitive area in the lower 48 states. Going with MFRT ensures the best combination of white water, fishing, wildlife, and culinary expertise found anywhere in the world. The experience brings them closer to nature, themselves, and one another.
With Idaho having forty times more white water than any other state, you can imagine the intensity of the competition. Noot Group executed a campaign consisting of print ads, direct mail, and sales collateral that vividly captured the experience and opportunity of this exciting adventure, keeping Middle Fork Rapid Transit rafts full of thrilled guests the entire summer.
