Les Saisons
Now everyone can live like a celebrity in the nation’s first ski town. Owners of Les Saisons, a fractional real estate product in Sun Valley, Idaho, enjoy concierge services, a fractional interest in the property and are guaranteed access to it a minimum of five weeks annually plus additional time based on availability.
Noot Group created advertising and a website for Les Saisons that educated the public about this new concept and its advantages over whole ownership and timeshare vacation products. The hook was that purchasers could own a luxury vacation home at a fraction of the expected cost. The advertising and online presence successfully conveyed the exclusivity of the Sun Valley experience, Les Saisons’ luxurious accommodations, and the host of amenities and services included with ownership.
