IBF
IBF opened its doors in 1975 as a small printing distributor with a big focus on customer satisfaction. Since then, the company’s capabilities have widely expanded into an array of comprehensive business solutions that can be tailored to each customer’s goals in today’s evolving marketplace.
After 34 years of business, the IBF identity was looking antiquated and didn’t represent the now many facets of the company. This also caused variations in how the brand was perceived, even among its employees. Through a “Brand Realization and Discovery” process created by Noot Group, it was clear that IBF needed a dramatic change that would make a big impact. The resulting new identity gave the company a boost of much needed energy and has created a great foundation for a more consistent and integrated brand.