Franz Bakery
Franz commitment to quality is unique in that they own everything: the bakeries, the distribution, everything. Whenever Franz moves to a new city they either build or buy a bakery in that location to ensure the freshest quality baked goods arrive in stores. Even better, Franz sources the best local ingredients and are leaders in sustainability practices. This has been their approach since 1906 and has made it nearly impossible for rival products to compete.
But for a company that is over a century old, you would think everyone would have awareness of the brand. In an odd way, Franz is the best kept secret that everyone knows about. How's that possible? Well, every 3rd grader in the Franz marketplace has been on a tour in one of their bakeries, yet they have little awareness of their products.
That's where Noot Group comes in. "Neighborhood Bakery – All About Fresh. All About Family." echos online as we launched an entire campaign through social and guerilla tactics. Not one penny was spent on traditional media. Initial analytics and reporting were so successful that brand relevance online has surpassed that of Wonder Bread.